Travel-Tech Startups in India: How The Tarzan Way Is Leading the AI Travel Revolution
Introduction – The Beginning of a Smarter, More Human Travel Era At The Tarzan Way, we have believed that travel is not just about the destination but about the experience. The travel landscape in India is changing rapidly. With technology entering every facet of our lives, it was only time before travel would also become smarter, more intuitive, and incredibly personalized! Artificial Intelligence is no longer just a buzzword of the future – it is already changing how we plan our journeys, book our stays, and enjoy the travel experience! And here in India, we are glad to be part of that transformation. The Tarzan Way (TTW) is one of the country’s prominent travel-tech startups, and we are on a mission to make travel meaningful, accessible, and intelligent. We don’t only create algorithms; we create feelings. Our systems, powered by AI, go beyond creating simple itineraries; they learn who you are as a traveler, what motivates you, and what trip will truly make you feel alive. Whether it’s a cultural road trip through Rajasthan, or a tranquil spiritual retreat in Bali, every itinerary we build is designed to feel human – even when run by AI. Our Story – From a College Dream to a Travel-Tech Pioneer The Tarzan Way started as a college project back in 2018 when Shikhar Chadha had one simple dream: to make travel simple, authentic, and transformative. We observed a disconnect between travelers and travel. Most trips were transactional – travelers booked accommodations via platforms focused primarily on price instead of onsite experience. What travelers were actively seeking sought purposeful, authentic connection – to engage with a destination based upon the context of local stories, culture, and emotion. And the TTW was ready. We evolved a platform that brought together technology + storytelling + community – a braided ecosystem supporting travelers with opportunities to intelligently explore destinations while creating the warmth of human connection and getting away from the traditional transactional travel experience. Eventually, that idea emerged into a comprehensive AI- powered travel platform that connects the world of automation with a human-based approach. Now, TTW fosters travel discovery, design, and booking that are customized for travelers – combining smart recommendations with authentic content created by locals and travel writers. Our mission has remained constant: “To make every journey intelligent, immersive, and inspired by the human spirit.” Our Previous System – Crafting Intelligent, Human-Centered Journeys Before introducing Kaira, our AI travel assistant, The Tarzan Way’s system was already designed to make every trip uniquely personal. We didn’t believe in one-size-fits-all itineraries – instead, we created a data-driven personalization engine that blended traveler insights, behavioral analytics, and emotional mapping to build tailor-made journeys. How It Worked When a traveler joined The Tarzan Way, our system began by learning about them – not just their destination and budget, but their travel personality. We analyzed: Their travel goals (adventure, relaxation, wellness, spirituality, etc.) Preferred pace and style of exploration Group size, duration, and seasonal preferences Previous trip patterns and feedback This data was then processed through our internal algorithms to generate a smart itinerary blueprint – a foundation that our human travel curators enhanced with authentic storytelling, local experiences, and emotional depth. Each trip was a co-creation between AI precision and human creativity. Our curators reviewed every itinerary to ensure it wasn’t just optimized – but meaningful. “We wanted our system to think like a human and plan like a machine – intelligent, efficient, yet full of heart.” The result? A seamless travel experience where AI handled the logic, and humans handled the soul. Every itinerary that came out of The Tarzan Way was a story in motion – curated, data-informed, and deeply personal. This approach helped thousands of travelers craft journeys that felt as though they were designed just for them. But we didn’t stop there, in 2025, we took a giant leap forward – with the launch of our very own AI travel assistant. Meet Kaira – Your Personal AI Travel Companion Imagine a travel expert who knows your budget, vibe, and travel dreams – and can design a full itinerary in seconds. That’s Kaira, our newest innovation. A Travel Expert in Your Pocket Kaira is more than a chatbot. She is your amiable, sharp, and capable travel companion – someone to hear, to listen, and to create the ideal trip as a best friend who’s traveled everywhere does. Whether you want to plan a honeymoon in Greece, a solo trip through Vietnam, or a spontaneous weekend trip in India, Kaira can: Assess your travel intentions, mood, and budget Build out detailed itineraries instantly Optimize routes and modify plans in real-time Recommend experiences based on who you are As our founder Shikhar Chadha puts it: “Kaira doesn’t just give you random options – she reads between the lines, understands your vibe, and builds a trip that genuinely fits your personality.” Available through our website, WhatsApp, Instagram, and even over call, Kaira ensures that wherever you are, your next adventure is just a conversation away. How Kaira Works – Smart, Simple, Seamless Kaira operates in two intuitive stages: Trip Discovery: She begins with a natural, conversational chat – asking about your travel dates, group size, interests, and preferred pace. Within seconds, she generates a visual, day-by-day itinerary tailored just for you. Smart Editing: Once your plan is ready, you can refine it effortlessly – swap destinations, change hotels, or adjust budgets. Kaira even gives proactive “smart nudges” to help you save money, choose better weather windows, or discover sustainable alternatives. The result? Planning feels effortless, enjoyable, and completely personalized. A Smarter, More Human Travel Experience What makes Kaira special is her personality. She isn’t robotic – she’s empathetic, warm, and occasionally funny. If you try planning a Europe trip under ₹30,000, she might gently suggest exploring Vietnam or Georgia instead. If you plan Ladakh in January, she’ll warn you about the harsh weather – and offer better alternatives. Kaira also integrates real-time intelligence to make your
